Ready for a time warp?
This article contains intertwining future scenarios that you shouldn’t ignore. To be successful you need to both concentrate on your current operations and be on the lookout for new business opportunities. Ask yourself, how will you remain viable in the market, and what will it mean in practice? Is your organization ready to tackle the scenarios below? If not, what can you do about it?
1. Data and automation govern demand-based production
In the future, human-powered routine tasks are going to be increasingly replaced by automated solutions while human resources are going to be used for work where the human brain is needed – creating supreme value and carrying out the most complex tasks.
Demand-based production will require a new type of data input, as consumption analyses and predictions start to automatically govern production. Maintaining large warehouses becomes unnecessary. Demand-based production relies on quick reactions and on an operation environment that forms an increasingly dense network. The end customer pays for value or performance and does not necessarily own the systems and equipment anymore – the role of the owner falls on another service provider in the same network.
2. Business environments form a network and the world speeds up
Networks involving several operators give rise to a new type of value. For example, a dairy can outsource the cleaning of their production facilities to a bundled hygiene service, where one operator acquires the necessary chemicals, another one provides the cleaning equipment and a third collects and analyzes real-time data sent in by sensors. The customer ends up paying a fixed rate, such as X dollars per a gallon of milk – not for the detergents or services purchased.
At the same time, the role of companies as producers of value will change, and new service integrator roles will emerge as services are bundled and sold to customers in new ways. Nothing stops the consumer from ordering just a single product directly to their home – think placing an order for fresh eggs for breakfast, delivered straight from the farm.
The speed of delivery won’t be measured in days anymore, but in minutes or hours, placing new requirements on temporary storage and new types of logistics.
3. Environmental values and ecological choices rule
Ecological business practices and the carbon footprint of production play a major role in product selection. The end customer wants to have detailed information on where the product came from and how it was produced, and the information provided affects the purchase decision. Sustainability becomes crucial at the level of the organization as well as production. This presents a challenge to product development, which needs to consider things from a new angle and change prevailing modes of action. The history and origin of product components and materials need to be traceable, and knowing the remaining useful life of each part and material becomes a matter of course.
The circulation economy aims at maximizing the circulation of value bound to products and materials. This is achieved through recycling and reuse, but also through optimizing production and reducing waste.
4. Consumers are in charge – and want their services customized
One of the most important things to understand is the power consumers hold. Organization-led decision-making is bound to become increasingly rare, while listening to and engaging end customers and various operators in the value chain becomes widespread. B2B won’t remain isolated from other ways of doing business, as traditional roles are forgotten and discarded.
Customers will start to demand increasingly customized services that suit their daily routines. This will be accompanied by the development of biohacking: soon your fridge may be able to let you know what meals you can prepare out of the ingredients you have and propose adding vitamins to your diet based on the nutritional values of the foods you have consumed during the previous month. Are you out of OJ or running low on fresh fruits and vegetables? Your fridge will let you know what to get from the store.
Is your organization prepared for a future where the consumer is in the driver’s seat of the B2B sector?
Vincit and Bonsky have joined forces to help industrial companies face the future with confidence and gusto. Vincit focuses on the transformation of business and digitalization and seeks to control changes through strategic choices, new business models and thought leaderships. Bonsky Digital develops digital business and architecture with Agile design methods that engage the customers.
Is there anything you want to ask us?
Tatu Könönen, Bonsky Digital Oy, tel. +358 40 520 8477, firstname.lastname@example.org
Petri Suhonen, Vincit Oyj, tel. + 358 44 758 2313, email@example.com
Minna Haapsaari, Head of Service Design and Innovation, Partner, Bonsky Digital Oy
”In the end, technology isn’t about engineering – it’s about meeting the needs of users and customers. Creating a new type of value through digital means.”